Last month we published a blog post, Why MSPs Should Own the Customer Relationship in Cloud Communications. As a VoIP pioneer and cloud phone system developer and provider, we of course believe cloud communications ecosystems, at both enterprises and SMBs, can create significant recurring revenue for MSPs - but only if the MSP maintains control of the customer relationship. 

MSPs can build true customer loyalty, fortify long-term account value, and upsell additional services to customers, but only by managing branding, pricing, service delivery, and support. And by whitelabeling, an MSP can package everything - AI, integrations, managed services, and voice - under its own brand. 

Something that’s becoming increasingly important, particularly for MSPs, is digital autonomy. A broad and global definition of digital autonomy is the independent choice, management, and control of digital tools, data, and infrastructure by an organization, without the threat of vendor lock-in, external surveillance, or geopolitical disruption. 

To scale this definition back and take a look at digital autonomy in an MSP context, we are seeing an increase in legislation demanding MSPs must maintain - and document - control over where customer data and voice conversations are processed and stored. 

The feature-rich Vodia PBX enables true digital autonomy - it’s a flexible, scalable, secure business phone system that offers robust support for cloud/on-prem deployments, multi-tenant environments, Teams, mobile users, CRM integrations, AI-enabled automation, and contact center workflows. It works with the industry’s best endpoints. 

Vodia provides the foundation for a managed communications service that can be branded, packaged, supported, and scaled over time, while the MSP controls the entire customer relationship, including deployment model, branding, pricing, and support - all while maintaining control over the processing and storage of customer data and voice conversations. The result? True digital autonomy in the hands of the MSP. 

Vodia has been devoted to the channel since our inception, and our business is built on our partnership with the world’s best MSPs. To find out more about how we enable digital autonomy for MSPs with our industry-standard cloud phone system, reach out to our team, sales@vodia.com, +1 (617) 861-3490.