Editorial

snom ONE xxx: what does that all mean?

Published on:

November 19, 2012

The snom ONE family has a variety of confusing names, but understanding the distinctions can help clarify things. The snom ONE mini is a small, ARM device designed for small offices, while the snom ONE plus is a more powerful PC server with preinstalled software and hardware. The snom ONE mini is sold through the snom distribution channel, while the snom ONE plus is aimed at resellers who prefer preconfigured devices. The software side of things has shifted from using catchy color names to bundles based on the number of extensions, with snom ONE free the exception and a risk-free entry point. For hardware, options range from standard PC servers to Apple computers and the snom ONE mini, each offering flexibility as to how the system is set up.

There are a lot of confusing names in the snom ONE space: snom ONE mini, snom ONE plus, snom ONE blue, snom ONE yellow, snom ONE free, snom ONE green and now snom ONE ten, twenty, forty, and eighty. All of these names began with snom ONE. With version 5 out the door, it's time to clarify this.

The first dimension here is hardware. We have the snom ONE mini, which is a small, ARM computer with 512 MB RAM, 512 MB Flash memory and a PoE-enabled Ethernet port - this is a great solution for small offices. And there is the snom ONE plus, which is essentially a PC in a nice housing and with a preinstalled Sangoma card and software inside.

We have repeatedly stated the spinoff is about dealing with software, and only software. That’s why the snom ONE mini remained in snom and is sold through the snom distribution channel.  If customers are purchasing hardware phones through this channel, it makes a lot of sense to do the same for the snom ONE mini hardware appliance.

The snom ONE plus is different in that it's essentially PC-based server hardware. You can go today to dell.com, ibm.com, hp.com or other server manufacturers and get your server hardware delivered to your door in matter of days, with great hardware and even replacement plans. The idea to come up with a snom ONE plus was to simplify that process by pre-installing everything, so the reseller only has to power up the device. Multiple markups have to be done during this multiple stage process, however, which can make the snom ONE expensive. As a new PBX provider, we want to stay out of the hardware business, so we defer snom ONE plus requests to our partner who actually assembles these devices. This keeps us out of the loop, which helps to keep the prices competitive and makes it faster to actually get the devices.

The second dimension is the software. A lot has already been said about the new licensing structure. From a naming perspective, we went away from catchy colors, as their meaning is rather limited. Instead, we just picked the number of extensions that comes with the bundle. The number of extensions is still the primary factor in installations and, while this is less catchy, it explains the purpose of the bundle quite well. The only exception is the snom ONE free: here the key point is this "one" is a perfect way to get on the snom ONE train at no financial risk.

So, in essence, to get snom ONE working in your office, you need a hardware platform, an operating system and the snom ONE software running on it. As for the hardware and operating system: 

  • Standard PC servers executing i386-compatible code. This is the mainstream server market. You can purchase them from the manufacturer directly or through other distribution channels. There are plenty of choices. You may run Windows 7 or Windows Server 2008, 2012 on it, or Debian or CentOS Linux, all preferably 64 bit editions.
  • If you want to run Apple computers instead, this is also an option. Just make sure it's an i386-based model; for example, the Mac mini is a great candidate for the operation of your PBX service in the office. Contact Apple if you want to take this path. On the Apple, you'll want to Run MacOS X on it, probably snow leopard or something later. More about this when we finally have the version 5 image ready for the Mac.
  • The snom ONE mini is another great platform - it's based on ARM. There are similar devices available that are able to run ARM-based Linux , like the GuruPlug or the SheevaPlug (a.k.a. snom ONE SoHo). snom ONE mini comes with preinstalled snom ONE version 4 software, while on other platforms you would have to install it on your own. And on the snom ONE mini you get a license which is somewhere between the snom ONE free and the snom ONE yellow (version 4).
  • The snom ONE plus is a server with snom ONE software preinstalled, Sangoma NetBorder Express software preinstalled, and a preinstalled Sangoma PSTN gateway card. You may decide to run Windows or Linux on it.

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