Editorial

Has the Feature Delivery Model of Telephone Systems Really Changed That Much?

Published on:

April 14, 2022

What next? Enter Hosted IP PBX. This is where all your calls are sent to the hosting server, which is now where all of the magic happens: four-digit dialing, music on hold, transfers, conferences…you no longer need any premise equipment, there’s no complicated setup or ongoing maintenance, no time-consuming and costly upgrades, it’s just simply services and features delivered via the Internet (SIP trunks) back to your office. Wait, this sounds kind of familiar…

We often talk about the rapid pace of technology.  Moore’s Law (how overall processing power for computers will double every two years) and the ever-evolving technology landscape make it seem as if our world is literally changing from one moment to the next, leading us down new paths and empowering us with tools to enhance the way we do normal, everyday things.  One area where this is apparent is in the world of telephones or, as it is more aptly termed today, telephony. Business phone systems in particular have progressed dramatically since the days when Centrex (central office exchange service) was the only game in town. Or have they…

Before there was such a thing as a PBX (private branch exchange), we had Centrex: all your calls were sent to the telephone company’s central office, and this was where all the magic happened – four-digit dialing, music on hold, transfers, conferences…no need for any premise equipment, no complicated setup or ongoing maintenance, no time-consuming and costly upgrades. It was simply services and features delivered via Centrex lines to your office for a monthly fee. No rocket science, no assembly required.

Enter the PBX.  Why send all calls and feature codes to the phone company when you can maintain your own switchboard inhouse? With equipment on-site, any issues related to hardware can potentially be resolved internally, without having to wait on hold forever or place multiple calls to reach the right person. With a PBX, businesses have full administrative control over their systems, with the ability to change a user’s profile or dial plan on the fly and without having to rely on a data connection to the outside world. The phone closet down the hall, just past the vending machine, houses your own private telephone company.

VoIP and IP PBX were the next phase of the telephony evolution – voice can now be sent as data. Your words are now ones and zeroes flying all over the Internet and reassembled back into voice at their endpoint. All of our calls now have a VoIP component, as all of the carriers are using VoIP to transport these calls worldwide. And as long as you have an IP phone system, you can enjoy all of the benefits of this technology. You can do this with premise-based equipment or, since we’re talking all data now, and the Internet is ubiquitous, the system can also be hosted off-site.

What next? Enter Hosted IP PBX. This is where all your calls are sent to the hosting server, which is now where all of the magic happens: four-digit dialing, music on hold, transfers, conferences…you no longer need any premise equipment, there’s no complicated setup or ongoing maintenance, no time-consuming and costly upgrades, it’s just simply services and features delivered via the Internet (SIP trunks) back to your office. Wait, this sounds kind of familiar…

So have we returned to Centrex? Have we come full circle? Some of this sounds the same, for sure, but one would hope we’ve made some progress in the past 30-plus years, and I believe we have. I may be a little crazy, but I’m not nuts: the features you get with an IP PBX alone are way beyond what a basic Centrex package used to offer. Sophisticated ACD technology, desktop user portals with presence and monitoring capabilities, work from anywhere mobility with mobile app support, secure encrypted communications…we now have options and built-in features we never dreamt of back in the day, and they’re now available to everyone, even small businesses.

The Vodia PBX comprises the most complete suite of robust business telephony features for on-premise and cloud-based telephony, including auto attendant, SMS, paging, separation of personal and work calls, conference calls, call recording, CRM integration and Microsoft Teams integration. If you’re looking for an integrated solution to provide telephony, Internet and Wi-Fi for your organization, Vodia makes it possible to work from anywhere. For more information, contact us at info@vodia.com.

Latest Articles

View All

The Vodia PBX and the OpenAI Realtime API for Healthcare

OpenAI’s Realtime API brings low-latency, multimodal voice capabilities to developers, and Vodia PBX is already harnessing its power. By enhancing IVR with backend JavaScript, Vodia enables real-time AI-driven call interactions, eliminating the need for patterns or webhooks. This integration has a significant impact on healthcare, enabling patients to book or cancel appointments, refill prescriptions, request records, and more, all without speaking to staff, and in multiple languages. This reduces wait times and frees up medical staff to focus on in-person care. With full Microsoft Teams support, the Vodia PBX and OpenAI Realtime API integration streamlines healthcare workflows, boosting efficiency and improving patient outcomes through intelligent, voice-powered automation.

April 24, 2025

How the Hospitality Industry Can Exceed Guest Expectations

As hotels prepare for the upcoming travel season, many are rethinking their communication systems to better meet modern guest expectations. Vodia CEO Dr. Christian Stredicke explains how VoIP, AI, and app-based control are key to delivering smarter, more personalized service. Guests now expect mobile-first experiences—whether for check-in, room controls, or contacting hotel staff. Vodia’s customizable communication solutions help hotels automate tasks, streamline operations, and boost guest comfort while reducing costs. With robust security and seamless integration into existing hotel management systems, Vodia enables hotels to move beyond outdated hardware and deliver the connected, high-quality experience today’s travelers demand.

April 23, 2025

Seatrade Cruise Global 2025: Communications Revolution Onboard - What Cruise Experts Need to Know

At Seatrade’s 40th anniversary, Vodia and Lufthansa Industry Solutions showcased the Vodia Maritime Communication Server and the new CruisR World App—purpose-built for next-generation cruise ships and cost-effective retrofits. Key themes at the event included AI-powered language translation, breakthrough satellite connectivity, UC platforms, and advanced emergency protocols. These innovations enable cruise lines to streamline operations, personalize guest experiences, and meet growing expectations for safety and connectivity. As the cruise industry evolves, Vodia’s solutions position communication teams to lead with smarter, more human-centric technology at sea.

April 23, 2025