Cove Central TAPP Expands Nationwide

Published on:

July 3, 2024

Cove Central Communications announced its nationwide Technology Alliance Partner Program (TAPP) with Vodia in November 2023, aimed at supporting Managed Service Providers (MSPs) in delivering VoIP solutions. Since its launch, TAPP has seen significant interest, with Cove Central now providing VoIP solutions to over 30,000 users through regional MSP partners. The program addresses challenges such as FCC fees, compliance, and E911 configuration, simplifying VoIP deployment for MSPs. Jim Whittaker, Head of Technology, noted a projected revenue increase of 60% or more in 2024 due to TAPP.

Program Continues to Support MSPs across the Country with Vodia's Industry-Leading Cloud PBX 

Cove Central Communications, a provider of hosted and on-premise unified communications and collaboration solutions, announced its Technology Alliance Partner Program (TAPP) with Vodia in November 2023 as part of its nationwide effort in supporting the Vodia cloud PBX. Since the TAPP launch, the program has continued to build increased interest throughout the US as more and more MSPs join the program to provide VoIP solutions to their end users. 

"We started our reseller program in 2019. At that point it was only 7 percent of our revenue, but it’s increased since then and is now 47 percent of our revenue. With TAPP, however, we're looking at a 60 percent increase or more in 2024 and beyond," said Jim Whittaker, Head of Technology at Cove Central.

TAPP was designed and deployed to help MSPs and other technology affiliates leverage the benefits of IP-based communications (VoIP). Rather than attempt to create a costly nationwide infrastructure, Cove Central has assembled a network of strategic partners in each region of the country. Thanks to TAPP, Cove Central now provides VoIP solutions to more than 30,000 users across the nation in partnership with these MSPs. 

Traditional IT Service providers are often unfamiliar with the day-to-day programming and management of their customers' cloud phone systems. While traditional PBX sales and service companies can deploy and support a PBX with numerous endpoints, they often lack the experience required to support hybrid voice and data networks. VoIP is intricately integrated in multi-platform communications (desk phones, web applications, mobile apps, SMS and electronic FAX), and with these networks there are also failover and business continuity issues. 

Other complexities endemic to VoIP are FCC fees and service charges, standard operating compliance and tax implications, while new state and federal laws hold the installer and operator of phone systems liable for proper E911 configuration. This seeming avalanche of fees, charges and regulations is often an impediment to MSPs looking to offer the many benefits of VoIP to their customers.

The Cove Central TAPP addresses all of these issues by offering a solid, turnkey solution to simplify the installation and deployment of VoIP systems and help MSPs capture market share. VoIP industry revenue in the U.S. is expected to reach just north of $108 billion in 2024, and Cove Central is the telecom partner MSPs need to compete and grow.

Some of the outstanding MSPs now enrolled in TAPP include Conway Communications, Locality Networks, Makios Technology and QTS Integration, just to name a few. 

"We make it simple for these providers to build their business while we manage back-of-the-house maintenance and protocols. Since launching last November we continue to bring Vodia's robust, secure and seamless turnkey solution to more and more technology providers, as the program has expanded this year to greater heights." 

Cove Central recently attended the BCM One Dealer Summit and has now been named to the company's dealer advisory board as part of the expansion of TAPP.

About Cove Central 

Cove Central Communications was established to offer VoIP solutions to businesses nationwide, using the experience gained and technical resources built over 20 years working with LAN/WAN, virtual (cloud) and wireless network infrastructure and integrating business telecommunications. We are a provider of hosted and on-premise unified communications and collaboration solutions. Cove Central empowers today's mobile and distributed workforces to be connected anywhere and on any device in one platform. We provide support to technology providers and end users with 5 to over 5,000 end points. For more information, please visit

About Vodia

Vodia Networks, Inc. is a pioneering provider of B2B Cloud Communications Solutions catering to enterprises, contact centers and service providers. Vodia's PBX software boasts an extensive suite of business telephony features for on-premise and cloud-based systems and operates seamlessly across Windows, Linux or Mac platforms. Fully compliant with SIP industry standards, the Vodia phone system integrates effortlessly with a wide range of SIP-based devices and trunking providers, granting ultimate freedom in telephony. Vodia’s multi-tenancy platforms are compatible with an unprecedented number of technologies, including desk phones, softphones and APIs, for myriad third-party software and CRM systems. Our mission is to empower our partners and end-users with the world's best cloud PBX and personalized support to ensure their success at every turn. Visit Vodia on LinkedIn, Twitter and YouTube

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